Our Story

Jacey Ferro is the Co-Founder of Bracey Skyway Partners, where she blends clinical insight with strategic innovation to help organizations connect care, communication, and growth. With a strong background in healthcare leadership and patient experience, Jacey brings a human-centered approach to every engagement—ensuring that strategy aligns with empathy, and growth aligns with purpose.

Her expertise spans clinical operations, sales leadership, and patient engagement, making her uniquely equipped to help healthcare and wellness brands elevate both performance and connection. Jacey's work reflects her belief that successful businesses are built on clarity, compassion, and collaboration—the same values that define Bracey Skyway Partners.

She takes the senior sales leader seat on fractional engagements: owning the number alongside the team, coaching reps through real calls, and building the account plans and patient-facing conversations that healthcare and wellness organizations actually run on. She also leads the firm's sales training, where the material comes from her own pipeline rather than a course catalog.

Brent Piepenbring co-founded Bracey Skyway Partners after more than twenty years leading commercial organizations, building high-performing sales teams, and driving revenue growth across healthcare and specialty services. His premise is that most companies do not need another consultant—they need someone who has actually built the sales organization, launched the product, opened the market, and carried the number.

He works as a fractional executive: Chief Commercial Officer, Chief Marketing Officer, VP of Sales, VP of Business Development, or VP of Sales and Marketing for companies ready to accelerate. The work runs from go-to-market strategy and sales organization design through pricing, partnerships, market expansion, and the dashboards that show whether any of it is working.

Brent partners with founders, CEOs, and leadership teams across healthcare, life sciences, medical technology, professional services, and private equity portfolio companies—people who want experienced operating leadership rather than theoretical advice.

Matthew Ryan leads the technology work at Bracey Skyway Partners. He helps owners understand what is holding an operation back, decide what to build, and connect that work to the company's growth plans.

His work spans custom applications, integrations, reporting, and automation. He is also a co-founder of Semres and CTO of WNY Moving, bringing experience from building a product and working inside an operating business.

On fractional CTO engagements, Matthew helps set technical priorities, assess vendors and proposed builds, and turn the roadmap into work the business can use. He uses AI extensively, with an emphasis on clear decisions, review, and accountability for the result.