Fractional executives who carry the number
Bracey Skyway Partners, in Buffalo, NY, provides fractional executives (Chief Commercial Officer, CMO, VP of Sales, VP of Business Development, or CTO) for companies that need a senior operator before they can justify the salary. A partner takes the seat one to three days a week on a monthly retainer, owns the number or the roadmap, and hands it to a full-time hire when the role outgrows the arrangement.
Fractional Leadership, piece by piece.
Executive seats — commercial, marketing, sales, and technology — filled part-time by partners who have held them full-time.
Fractional CMO & VP of Sales and Marketing
One person accountable for the whole revenue story: positioning, pricing, the campaign calendar, and the handoff from marketing to the people carrying a quota. We direct your existing agency or in-house marketers and report against pipeline created, not impressions delivered.
Fractional Chief Commercial Officer
Commercial ownership across sales, marketing, pricing, and partnerships for companies past the founder-selling stage and not yet ready for a full-time executive. The seat comes with a compensation plan, a forecast your board can read, and a quarterly operating rhythm your leadership team keeps after we step out.
VP of Sales & VP of Business Development
Building the sales organization itself — territory and quota design, the hiring scorecard, onboarding, call coaching, and the CRM discipline that makes a forecast mean something. For new markets we run the first partner and channel conversations ourselves, then hand your team the playbook that came out of them.
Fractional CTO
Technical leadership before a full-time hire is justified: architecture and vendor decisions, security and data review, roadmap sequencing, and code review of whoever is building. You get an executive who will also open the repository, which is not the norm in this seat.
How an engagement runs.
The seat is held by a partner, not by a contractor we place. We sit in your leadership meeting, carry the number with your team rather than reporting on it from outside, and work to a defined scope with a stated exit.
Because the same firm runs the strategy and the build, the executive in the seat can scope a system, ship it, and read the dashboard afterward. When the role outgrows a part-time seat, we help you interview the full-time hire and hand the seat over.
Work you can point at.
- Brent Piepenbring has spent more than twenty years leading commercial organizations, building sales teams, and driving revenue growth across healthcare and specialty services.
- Matthew Ryan serves as CTO of WNY Moving, where customer communication and realtor prospecting now run automatically.
- Jacey Ferro brings a background in healthcare leadership and patient experience, and leads the firm's sales training.
Who takes the seat
- Brent Piepenbring
Fractional Chief Commercial Officer · Fractional Chief Marketing Officer · Fractional VP of Sales · Fractional VP of Business Development · Fractional VP of Sales & Marketing
- Jacey Ferro
Fractional Senior Sales Leader
- Matthew Ryan
Fractional Chief Technology Officer
Questions
What comes up first in almost every conversation about this work, answered by the partners who do it.
Do you offer fractional executives?
Yes — fractional Chief Commercial Officer, CMO, VP of Sales, VP of Business Development, and CTO seats, taken by the partners themselves rather than by a contractor we place. It runs one to three days a week on a monthly retainer: we sit in your leadership meeting, own the number or the roadmap, and hand the seat to a full-time hire when the role outgrows us. Companies usually start here when they need a senior operator sooner than they can justify the salary.
Longer answers
Industries
The other practices
- Strategic ConsultingGrowth planning, go-to-market, and digital transformation — decided with the people who will build it.
- Custom SoftwareMVPs, web and mobile applications, client portals, and platforms — built by the team that scoped them.
- Automation & AIBusiness process automation, connected services, and AI integrated into the tools your team already uses.
- Sales & AI TrainingLive sales training and hands-on AI training on Claude and Claude Code, run on your own pipeline and your own work.
Let’s put a plan — and a build — behind your next move.
Tell us what’s slowing the business down, and we’ll tell you what we would build first and what it would take.